In order to be a great analyst, you need to understand customers, businesses, Digital Marketing and the Measurement landscape.

What does it mean to be an analyst in today's digital world? Here is a look at the Digital Landscape today.

Understand A/B Testing-what it is & its value when comparing performance of sites/apps & creating valuable visualisation of data.

Essentials in Media Measurement, covering topics such as Search and Display through to Video and Mobile Measurement ending with, 'Programmatic 101'.

Learn the essentials not only in clean & validating data, but why tagging is important & skills to kick start understanding the leading tag mgmt solutions

Google Analytics is used by more businesses than any other tracking tool - learn the essentials in set up, fundamentals and reporting.

Essential Introduction to how Adobe Analytics works - setting up accounts, tracking key metrics and creating valuable reports

The ONLY role focussed curriculum (that works) to transform you from no knowledge into a 'Business Ready' data analyst/scientist!

A brief history of Sparkline's Analytics training and capability.

Intro to Sparkline and the origin of our DAA Partnership.