Essential Introduction to how Adobe Analytics works - setting up accounts, tracking key metrics and creating valuable reports

Google Analytics is used by more businesses than any other tracking tool - learn the essentials in set up, fundamentals and reporting.

Learn the essentials not only in clean & validating data, but why tagging is important & skills to kick start understanding the leading tag mgmt solutions

A proven, end to end introductory course supporting you in becoming 'Business Ready' to kickstart an awesome career as a digital analyst

In order to be a great analyst, you need to understand customers, businesses, Digital Marketing and the Measurement landscape.

101 from e-commerce to CRM and Audience Clustering analysis - how do you take information, make sense of it & turn it into Insights gold

What does it mean to be an analyst in today's digital world? Here is a look at the Digital Landscape today.

Understand A/B Testing-what it is & its value when comparing performance of sites/apps & creating valuable visualisation of data.

Essentials in Media Measurement, covering topics such as Search and Display through to Video and Mobile Measurement ending with, 'Programmatic 101'.

A brief history of Sparkline's Analytics training and capability.

Intro to Sparkline and the origin of our DAA Partnership.