Learn From Home Series Module 8: Introduction to A/B Testing & Optimisation
Since the impact of COVID-19, now more than ever, organisations are beginning to recognise the importance of upskilling and reskilling employees to cope with the changing nature of work roles and processes. Specifically in the Analytics field, change is a constant and moving at lightning speed is a given. Understanding the value of data literacy skills is at the forefront of Sparkline's mission and we have created a Learn From Home Series( LFH), to support novices and individuals already in the industry alike - to develop new or existing data literacy skills.
A programme delivered by experienced analytics professionals, the Learn From Home Series is your complete intro guide to data and analytics concepts!
This course will provide an overview on the “How”, “What”, and “Why” of A/B Testing. Learn how this experimental marketing method is used by marketers & analytics professionals in order to optimise consumer engagement. By the end of this session, you’ll also gain an insight into how best to navigate key platforms being used for A/B Testing Experiments, such as Google Optimize & Optimizely.
“My journey with Sparkline's Training Programme was pivotal as it has equipped me with the right skills to be an effective analyst. The opportunities it has provided me with has no doubt been a huge boost for my career.”
Brandon Wong, Revenue and Optimisation Analyst, MBS
Supported by the Digital Analytics Association and is the go to
training partner for brands such as