Learn From Home Series Module 4: Google Analytics - App Analytics & Intro to GA4
Since the impact of COVID-19, now more than ever, organisations are beginning to recognise the importance of upskilling and reskilling employees to cope with the changing nature of work roles and processes. Specifically in the Analytics field, change is a constant and moving at lightning speed is a given. Understanding the value of data literacy skills is at the forefront of Sparkline's mission and we have created a Learn From Home Series( LFH), to support novices and individuals already in the industry alike - to develop new or existing data literacy skills.
A programme delivered by experienced analytics professionals, the Learn From Home Series is your complete intro guide to data and analytics concepts!
The digital landscape is rapidly shifting and we see more incorporation of app-centric experiences for users. Understanding how to measure app performance can enable businesses to grow & accelerate their application development. As part of the Google Marketing Platform, Firebase is the go-to platform for brands and businesses to build & monitor mobile applications.
Google Analytics 4 - An Overview
Be introduced to Google’s latest platform, Google Analytics 4. A platform that has been created to allow Marketers & Analyst teams to view the entire user journey at Web & App level, in a holistic way, and derive impactful insights from the tool.
“My journey with Sparkline's Training Programme was pivotal as it has equipped me with the right skills to be an effective analyst. The opportunities it has provided me with has no doubt been a huge boost for my career.”
Brandon Wong, Revenue and Optimisation Analyst, MBS
Supported by the Digital Analytics Association and is the go to
training partner for brands such as