Learn From Home Series Module 4: Google Analytics - App Analytics & Intro to GA4

Since the impact of COVID-19, now more than ever, organisations are beginning to recognise the importance of upskilling and reskilling employees to cope with the changing nature of work roles and processes. Specifically in the Analytics field, change is a constant and moving at lightning speed is a given. Understanding the value of data literacy skills is at the forefront of Sparkline's mission and we have created a Learn From Home Series( LFH), to support novices and individuals already in the industry alike - to develop new or existing data literacy skills.

A programme delivered by experienced analytics professionals, the Learn From Home Series is your complete intro guide to data and analytics concepts!


Course Curriculum


  Google Analytics : App Analytics & Intro to GA4
Available in days
days after you enroll

The digital landscape is rapidly shifting and we see more incorporation of app-centric experiences for users. Understanding how to measure app performance can enable businesses to grow & accelerate their application development. As part of the Google Marketing Platform, Firebase is the go-to platform for brands and businesses to build & monitor mobile applications.

Google Analytics 4 - An Overview

Be introduced to Google’s latest platform, Google Analytics 4. A platform that has been created to allow Marketers & Analyst teams to view the entire user journey at Web & App level, in a holistic way, and derive impactful insights from the tool.


Sparkline Academy Testimonials

“My journey with Sparkline's Training Programme was pivotal as it has equipped me with the right skills to be an effective analyst. The opportunities it has provided me with has no doubt been a huge boost for my career.”

Brandon Wong, Revenue and Optimisation Analyst, MBS

Marina Bay Sands – Logos Download


Supported by the Digital Analytics Association and is the go to

training partner for brands such as



Frequently Asked Questions


When does the course start and finish?
The course starts as soon as you enroll and you will then have access to complete the learning within 3 months of enrollment. This is an approach we have taken (by doing a lot of research on learning approaches and processes) to ensure learners are motivated to complete and gain your certification with a timed goal. You are far more likely to complete your learning and improve your time management skills at the same time!
What if I am unhappy with the course?
We would never want you to be unhappy! If you are unsatisfied for whatever reason contact us within the first 30 days of purchase to discuss a refund procedure.
How can I reach you with further questions?
Please feel free to send us an email at [email protected].

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