Analytics to Insights

By Analysts for Analysts, this program brings you the most relevant knowledge to develop and accelerate your skills!Initially developed as a 4 year program for Google to train graduates to become digital analysts. Sparkline ran and evolved the program to align to the Digital Analytics Association competency framework 1, ensuring it covered all the necessary business applicable tools and techniques to kick start an Analytics Career.

Sparkline, a digital analytics consultancy, serving global businesses to use data more effectively to make better business decisions, has been trusted for 7 years to train the industry. The digital landscape changes so dramatically that the skills required to run marketing in businesses has left big gaps in what we know. Our programs are about filling those gaps, empowering people to understand how data can dramatically shift business performance and provide confidence to train across soft and hard skills.