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Turning Analytics to Insights

101 from e-commerce to CRM and Audience Clustering analysis - how do you take information, make sense of it & turn it into Insights gold

By Analysts for Analysts, this program brings you the most relevant knowledge to develop and accelerate your skills!

Initially developed as a 4-year program for Google to train graduates to become digital analysts.

Sparkline ran and evolved the program to align to the Digital Analytics Association competency framework, ensuring it covered all the necessary business applicable tools and techniques to kick start an Analytics Career.

This is one module in the entire curriculum for you to 'pick and mix' what tools/techniques are most relevant for you!

Our previous stats speak for themselves, with 100% employment opportunities and offers, entry level salaries at 16% above average, and 100% of participants recommending the course to others.

Google's feedback:

"The Sparkline team have been great partners to Google in delivering the SquaredData program, a flagship example of public-private sector upskilling for Singapore in the areas of data and analytics over the last 4 years "

Joanna Flint, Managing Director, Google

Anywhere, Anytime learning to bring a proven curriculum to ANYONE passionate about being an Analyst. Experience practical active learning, real world examples from businesses, quizzes, cheat sheets and interviews from Analysts and industry professionals on why these roles are so important to today's businesses.

We are not a training company, but rather an analytics company that trains global businesses and people. want to empower anyone passionate about the space to access content that will nurture these crucial skills, in practical, accessible and cost effective ways.

We hope this helps you in the stepping stone to a fabulous Data Driven Career xx


The Curriculum:

1.1 eCommerce Analysis

1.1.a eCommerce Analysis

1.1.b What Does Analysis Mean to You?

1.1.c Exercise: Performance By Device

1.1.d Module 9_eCommerce 1_Toolkit

1.1.e Summary: Performance By Device

1.2 eCommerce Analysis

1.2.a Query Function

1.2.b Exercise: Device Funnel Performance Analysis

1.2.c Module 9_eCommerce 2_Toolkit

1.2.d Summary: Device Funnel Performance Analysis

1.3 eCommerce Analysis

1.3.a Exercise & Summary: Product Merchandising Analysis

1.3.b Module 9_eCommerce 3_Toolkit

1.3.c Exercise & Summary: Internal Site Search Analysis

2.1 Customer Relationship Manager

2.1.a CRM Exercise

2.1.b CRM Analysis: Understanding Your Customer

2.1.c Module 9_CRM_Toolkit

2.2 Demographics Analysis

2.2.a Demographics Exercise

2.2.b Exercise 1 Walkthrough

2.2.c Exercise 2 Walkthrough

2.2.d Exercise 3 Walkthrough

2.2.e Exercise 4 Walkthrough

2.3 Audience Clustering Analysis

2.3.a Audience Clustering: Segmentation

2.3.b Audience Clustering: Example

2.3.c Audience Clustering: 2 Famous Segments

2.4 Attribution

2.4.a Attribution Modelling

2.4.b Exercise 1a Walkthrough

2.4.c Exercise 1b Walkthrough

2.4.d Exercise 1c Walkthrough


Course Curriculum



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