The Rise of Digital Analytics

What does it mean to be an analyst in today's digital world? Here is a look at the Digital Landscape today.

By Analysts for Analysts, this program brings you the most relevant knowledge to develop and accelerate your skills!

Initially developed as a 4 year program for Google to train graduates to become digital analysts. Sparkline ran and evolved the program to align to the Digital Analytics Association competency framework, ensuring it covered all the necessary business applicable tools and techniques to kick start an Analytics Career.

The stats speak for themselves, with 100% employment opportunities and offers, entry level salaries at 16% above average, and 100% of participants recommending the course to others.

Google's feedback:

"the Sparkline team have been great partners to Google in delivering the SquaredData program, a flagship example of public-private sector upskilling for Singapore in the areas of data and analytics over the last 4 years "

Joanna Flint Managing Direct Google

As you've seen, the feedback from the trainees has been very strong and that of course is due to all of the work Sparkline did to prepare and deliver the curriculum. It was great to see so many Sparkline team-members share their particular area of expertise with the group, as well as the range of industry players you were able to bring in.”

Ruth Beattie, Squared Data Programme, Google Singapore

Anywhere, Anytime learning to bring a proven curriculum to ANYONE passionate about being an Analyst. Experience practical active learning, real world examples from businesses, quizzes, cheat sheets and interviews from Analysts and industry professionals on why these roles are so important to todays businesses.

We are not a training company, but rather an analytics company that trains global businesses and people. want to empower anyone passionate about the space to access content that will nurture these crucial skills, in practical, accessible and cost effective ways.

We hope this helps you in the stepping stone to a fabulous Data Driven Career xx


The Curriculum:

1. Today's Digital Business

1.1. The Digital Landscape

1.2 The Business Landscape

1.3 Evolving Business Structures

1.4 Digital & The Technology Democracy

2. Today's Digital Analyst

2.1 The Rise of the Analyst

2.2 The Analyst Journey

2.3 The Obstacles

2.4 The Opportunities

2.5 Testimonial

2.6 Module 1 Toolkit



Course Curriculum


  Setting The Scene
Available in days
days after you enroll

Frequently Asked Questions


When does the course start and finish?
The course starts now and never ends! It is a completely self-paced online course - you decide when you start and when you finish.
How long do I have access to the course?
How does lifetime access sound? After enrolling, you have unlimited access to this course for as long as you like - across any and all devices you own.
What if I am unhappy with the course?
We would never want you to be unhappy! If you are unsatisfied with your purchase, contact us in the first 30 days and we will give you a full refund.

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