Adobe Analytics Fundamentals

Essential Introduction to how Adobe Analytics works - setting up accounts, tracking key metrics and creating valuable reports

By Analysts for Analysts, this program brings you the most relevant knowledge to develop and accelerate your skills!

Initially developed as a 4 year program for Google to train graduates to become digital analysts.

Sparkline ran and evolved the program to align to the Digital Analytics Association competency framework, ensuring it covered all the necessary business applicable tools and techniques to kick start an Analytics Career.

This is one module in the entire curriculum for you to 'pick and mix' what tools/techniques are most relevant for you!

Our previous stats speak for themselves, with 100% employment opportunities and offers, entry level salaries at 16% above average, and 100% of participants recommending the course to others.

Google's feedback:

"the Sparkline team have been great partners to Google in delivering the SquaredData program, a flagship example of public-private sector upskilling for Singapore in the areas of data and analytics over the last 4 years "

Joanna Flint Managing Direct Google

Anywhere, Anytime learning to bring a proven curriculum to ANYONE passionate about being an Analyst. Experience practical active learning, real world examples from businesses, quizzes, cheat sheets and interviews from Analysts and industry professionals on why these roles are so important to today's businesses.

We are not a training company, but rather an analytics company that trains global businesses and people. want to empower anyone passionate about the space to access content that will nurture these crucial skills, in practical, accessible and cost effective ways.

We hope this helps you in the stepping stone to a fabulous Data Driven Career xx

The Curriculum: Adobe Analytics

1.1 Adobe Analytics: How It Works

1.1.a Introduction to Adobe Analytics

1.1.b Platform Principles

1.2 Platform: Definitions & Concepts

1.2.a Key Concepts

1.2.b Key Concepts

1.2.c Reporting Controls: Admin Set Up

1.2.d Reporting Controls: Basic Navigation

1.3 Platform: Features

1.3.a Analytics Features: Classification

1.3.b Analytics Features: Attribution

1.3.c Navigating Reports: Segments

1.3.d Analytics Features: Segmentation

2.1 Reporting Suite

2.1.a None & Unspecific

2.1.b Audience Intro

2.1.c Acquisition Intro

2.1.d Campaign Parameters

2.1.e Traffic Sources

2.2 Reporting Suite

2.2.a Refer Reports

2.2.b Acquisition Outro

2.2.c Campaign Tagging

2.2.d Tracking Code Reports

2.3 Reporting Suite

2.3.a AA vs GA Campaign Tagging

2.3.b Content Reports

2.3.c Conversion Reports

2.3.d Alerts/Workspace/Warehouse/Getting Help

Funding Under Union Training Assistance Programme ("UTAP")

UTAP is a training benefit for NTUC members to defray the cost of training. This benefit is to encourage more union members to go for skills upgrading.

NTUC members enjoy 50% unfunded course fee support for up to $250 each year when you sign up for courses supported under UTAP (Union Training Assistance Programme).

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