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A/B Testing and Visualisation

Understand A/B Testing-what it is & its value when comparing performance of sites/apps & creating valuable visualisation of data.

By Analysts for Analysts, this program brings you the most relevant knowledge to develop and accelerate your skills!

Initially developed as a 4-year program for Google to train graduates to become digital analysts.

Sparkline ran and evolved the program to align to the Digital Analytics Association competency framework, ensuring it covered all the necessary business applicable tools and techniques to kick start an Analytics Career.

This is one module in the entire curriculum for you to 'pick and mix' what tools/techniques are most relevant for you!

Our previous stats speak for themselves, with 100% employment opportunities and offers, entry level salaries at 16% above average, and 100% of participants recommending the course to others.

Google's feedback:

"The Sparkline team have been great partners to Google in delivering the SquaredData program, a flagship example of public-private sector upskilling for Singapore in the areas of data and analytics over the last 4 years "

Joanna Flint, Managing Director, Google

Anywhere, Anytime learning to bring a proven curriculum to ANYONE passionate about being an Analyst. Experience practical active learning, real world examples from businesses, quizzes, cheat sheets and interviews from Analysts and industry professionals on why these roles are so important to today's businesses.

We are not a training company, but rather an analytics company that trains global businesses and people. want to empower anyone passionate about the space to access content that will nurture these crucial skills, in practical, accessible and cost effective ways.

We hope this helps you in the stepping stone to a fabulous Data Driven Career xx


The Curriculum

Personalisation & Testing

1. Personalisation

1.1 Introduction to Personalisation

1.2 The Value of Personalisation

2. AB Testing

2.1 AB Testing

2.2 AB Testing

2.3 Be Where People Are Looking

3. AB Testing

3.1 AB Testing & Multivariate Testing

3.2 Best Practices

3.3 Prioritising Opportunities

4. AB Testing

4.1 Get Testing

4.2 Case Study with Skydive

4.3 Tools

4.4 Case Study with Amari Hotels

5. Optimizely Demo

5.1 Navigation

5.2 Audiences & Goals

5.3 URLs

5.4 Results

Visualisation & Storytelling

1. Visualisation & Storytelling

1.1 Play to Your Audience's Strengths

1.2 Choosing the Right Type of Display

1.3 Design with Strategy

1.4 Storytelling Exercise


Get started now!