21st Century Analyst - Boosting Careers in Data Analysis & Data Science
By Analysts for Analysts, this program brings you the most relevant knowledge to develop and accelerate your skills!
Initially developed as a 4 year program for Google to train graduates to become digital analysts. Sparkline ran and evolved the program to align to the Digital Analytics Association competency framework 1, ensuring it covered all the necessary business applicable tools and techniques to kick start an Analytics Career.
The stats speak for themselves, with 100% employment opportunities and offers, entry level salaries at 16% above average, and 100% of participants recommending the course to others.
Google's feedback;
"the Sparkline team have been great partners to Google in delivering the SquaredData program, a flagship example of public-private sector upskilling for Singapore in the areas of data and analytics over the last 4 years"
Joanna Flint Managing Director Google
You will also receive a certification from the Digital Analytics Association, the largest Analytics Industry Body (DAA), recognising your completion of the necessary experience for becoming an analyst
A Final Quote of Endorsement from a client;
Businesses hoping to make the most of the web need to understand online behaviour and digital analytics. Companies like Sparkline have the talent and expertise to fuel the eco-system and enable this important knowledge transformation"
Julian Persaud, Global Head of Operations, Air BNB Experiences
We are not a training company, but rather an analytics company that trains global businesses and people. want to empower anyone passionate about the space to access content that will nurture these crucial skills, in practical, accessible and cost effective ways.
Funding Under Union Training Assistance Programme ("UTAP")
UTAP is a training benefit for NTUC members to defray the cost of training. This benefit is to encourage more union members to go for skills upgrading.
NTUC members enjoy 50% unfunded course fee support for up to $250 each year when you sign up for courses supported under UTAP (Union Training Assistance Programme).
For more information, please visit https://e2i.com.sg/individuals/ntuc-education-and-training-fund/.
Course Curriculum
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PreviewAn Introduction (0:48)
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PreviewThe Digital Landscape (2:03)
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PreviewThe Business Landscape (3:57)
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PreviewEvolving Business Structures (2:26)
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PreviewDigital and The Technology Democracy (1:11)
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PreviewThe Rise of the Analyst (2:29)
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PreviewThe Analyst Journey (5:23)
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PreviewThe Analyst Obstacles (4:54)
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PreviewThe Analyst Opportunities (3:07)
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PreviewInterview-How are businesses adopting digital practice? (4:58)
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StartPLAN: Know Who You Are Analysing (5:55)
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StartPLAN: Performing Multi-tiered Analysis (1:55)
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StartPLAN: Your Tools Checklist (2:31)
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StartPLAN: Getting Ready for Analysis (3:08)
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StartEXERCISE: Mind Mapping (4:56)
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StartPREPARE: Getting to Know Your Business (1:33)
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StartPREPARE: Due Diligence & Your Approach (1:10)
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StartPREPARE: Needs Assessment Checklist (1:09)
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StartPREPARE: Solutions Assessment & Options (2:28)
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StartPREPARE: Getting to Know Your Customer (2:36)
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StartTAKE ACTION: Conducting Heuristics (2:04)
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StartTAKE ACTION: Know Your Customer (4:10)
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StartTAKE ACTION: Helping Hands 1 (0:29)
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StartTAKE ACTION: Helping Hands 2 (0:17)
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StartACCELERATE: Keynote (0:42)
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StartACCELERATE: Piece of the Puzzle (0:40)
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StartACCELERATE: Best Friends (0:53)
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StartACCELERATE: Round-up (2:47)
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StartACCELERATE: Getting To Know Yourself (2:54)
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StartWhat is the Right Analyst DNA (6:21)
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StartTHE CONSUMER: An Introduction (0:43)
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StartTHE CONSUMER: The Challenges of Digital (1:37)
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StartTHE CONSUMER: The Consumer Journey (3:51)
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StartTHE CATEGORIES: Mental Modes for Buying (1:57)
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StartTHE CATEGORIES: Digital Marketing Categorised (3:07)
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StartTHE CATEGORIES: What to Use and When (2:07)
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StartTHE AD ECOSYSTEM: An Introduction (1:58)
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StartTHE AD ECOSYSTEM: Ad Serving (2:23)
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StartTHE AD ECOSYSTEM: Programmatic Advertising (2:40)
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StartTHE IMPACT: Programmatic Advertising (1:58)
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StartTHE IMPACT: The Advertising Ecosystem (1:30)
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StartTHE IMPACT: AdTech Deep Dive (1:02)
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StartTHE TOOLS: DSP (2:39)
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StartTHE TOOLS: Ad Exchange (1:13)
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StartTHE TOOLS: DMP (2:49)
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StartTHE TOOLS: SSP (1:55)
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StartINTERVIEW: How Important Are Analysts to Consultants? (2:44)